The 70’s: Hippie era
All fashion rules that were carefully drafted over the decades, sometimes even centuries, were smashed by the hippies. As an act of rebellion against the system, women stopped wearing make-up and shape-defining clothing. Instead, they started wearing tie-dyed peasant shirts, flared jeans and long boxy skirts. They let their hair grow long and walked around on sandals. As far as the bodies under all those vivid colors and patterns, a more natural look was favored. Health rather than thinness became the focus.
Continue on to the next page to see what the ideal woman in the 1980’s looked like!