The 1930’s: Cheaper materials, more accentuating
The 30’s were a time of economic hardship. It was the decade of the Great Depression and this also seeped through into the beauty ideals. No longer could women afford to splurge on expensive materials, so women also started wearing cheaper clothing. Nightlife attire got more flashy, however. These dresses, often made of silk, went back to a more accentuated shape. The ideal was now to have a small waist, but also narrow hips.
Continue on to the next page to see what the ideal woman in the 1940’s looked like!