The 2010’s: Changing by the year
By the year 2010, beauty ideals and fashion were evolving so rapidly that we could write a page about every single year. We’ll keep it short. In the year 2010, fake tanning became trendy. In the year 2011, it wasn’t trendy anymore. 2013: bolder eyebrows became a thing. In 2014, women started contouring their face more often. Korean beauty trends were assimilated into the Western beauty ideal. Nowadays, trends pop up as fast as they die down. It all comes down to which influencer has her 15 minutes of fame, really.