The 80’s: Super-everything
In the 80’s, every man wanted to be like the bodybuilders in the magazines. It was a decade of excess: the bigger, the flashier, the prettier, the better. Young people in this era had more disposable income than their peers of previous generations. This meant they could spend more money on fashion. Individualism became very important. Men wanted to look like Arnold Schwarzenegger or Sylvester Stallone.
Continue on to the next page to see what the ideal man in the 1990’s looked like!