Despite her best efforts to understand the sudden downturn, Emma couldn’t figure out the cause behind it. She increased her marketing efforts, offered discounts, and even revamped the salon’s interior to attract customers, but nothing worked. Emma’s diary, once booked weeks in advance, now had glaring gaps.
As weeks turned into months, the financial strain took its toll. Emma had to let go of some staff members and cut back on salon hours. Her dream, which she had built with so much passion and hard work, was crumbling before her eyes, and she was powerless to stop it.