The price increase
The TV commercial in which the company apologized went viral on the internet. Millions of people from all over the world have already seen the striking video. Piece by piece, viewers scratched their heads when, at the end of the video, the text came into view. This text revealed the price increase of Akagi Nyugyo’s most famous product, their GariGarikun Popsicles.
“We held on for 25 years (to the price, ed.), but…” appeared on the screen. This was followed by the historic price change, the first in a quarter of a century…
“60 will become 70”, was the capitalized message. The company apologized in a 60-second TV commercial for increasing the price of their popsicles…
From €0.46 to €0.54.
Source: Akagi Nyugyo, The Straits Times, | Images: YouTube videostills