The TV commercial
Millions of Japanese people were glued to the TV when the ad aired during a break in a TV program. The camera was pointed at the CEO of Akagi Nyugyo, who looked sadly into the Japanese living rooms. The camera slowly zoomed out and the ice cream maker’s headquarters loomed in the background. In front of this building stood the company’s employees, all with the same solemn expression as their supervisor.
The entire team bows deeply, a sign of their remorse. They’ve made a historic decision that will change their best-known product for the first time in 25 years. This decision affects millions of fans. And not in a good way. They had been forced to alter their success formula. Let’s just hope their customers would forgive them.
Curious about the reason for their apology? You can read it on the next page